You can use the menu at the top of the page to go to the different main parts of the site.
We will split up every SEO factor in pages discussing each factor, to be able to easier draw conclusions and to make the research process more streamlined.
Some experiments will be ongoing over a long period to see how the different filtersets that the search engines applies changes the results over time.
This site is the laboratory of Devenia Ltd., a search marketing company located in United Kingdom, operating globally with clients in all continents. Contact us for a free quote.
Everything you see on the site, is subject to discussion and opinion. We use the site to conduct controlled experiments to determine if all the common "facts" about SEO floating around in blogs, at discussion forums, and used in sales presentations are actually true, and what is just rumours and assumtions.
We don't think we know anything before we have scientifically proven what is the actual factors at work when it comes to the search engines algorithms. Until we have digged our way to the bottom of things, we will continue to conduct experiments. Reverse engineering Google, Bing, Baidu and the other big players in the search engine market is not an easy task.
Last time Devenia did research on this scale was in 2008. It's time to check if what we found then still stands in 2013.
The research team is lead by our CEO, Bjorn Solstad
